How Mergers Change the Way Your Company Competes

Mergers and partnerships reshape competition in multiple ways. Gomes-Casseres identifies five types: horizontal, vertical, disruptive, state-sponsored, and collective competition. Each affects markets, market power, and regulatory scrutiny differently. Regulatory focus is shifting toward the nature—not just quantity—of competition, recognizing mergers’ complex impact on firm behavior, structure, and long-term industry dynamics. by Benjamin Gomes-Casseres